How do I work out which lapsed members to contact first?
Start with the members still on a live payment who have stopped coming: that is a billing fix, not a win-back. Then the refusers who told you why, then the occasional users who drifted, then the unexplored who barely started. The tier decides the offer, and the ranking shows where your time pays first.
How do you use this on your own list?
Paste the lapsed and cancelled member list into the tool on the home page. It sorts every non-customer into the three tiers, lifts out the still-paying silent lapse first, holds back a no-consent row and lists it, and drafts a dated win-back sequence with a different offer per tier, then an illustrative ranking of which tier to work first.
Which rules sit behind the consent gate?
The consent, sender-identity and unsubscribe obligations are held and stated on the rules page, per framework for Australia and the United States, each cited to its clause.
Frequently asked questions
Why not just email the whole lapsed list at once?
Because one message cannot suit a member who told you the price was the problem and a member who barely attended. The tool writes a different offer per tier, and it holds back anyone with no consent, so the campaign is smaller and sharper rather than a blast.
Where does the expected revenue fit in?
It is a ranking of which tier to spend time on first, built from your own dues figure and conversion assumptions. It is labelled illustrative and it is never a plan or a promise.
Related answers
- What is the difference between a refuser and an occasional user?
- How do I tell a freeze from a cancellation on my member list?
- Can I email lapsed members without consent?