How do I tell a freeze from a cancellation on my member list?
A freeze or a pause keeps the relationship, so a paused member is not a non-customer and must not be counted as one. The tool reads the status column, labels a frozen or paused membership as paused, and holds it out of the three tiers.
How do you use this on your own list?
Paste the lapsed and cancelled member list into the tool on the home page. It sorts every non-customer into the three tiers, lifts out the still-paying silent lapse first, holds back a no-consent row and lists it, and drafts a dated win-back sequence with a different offer per tier, then an illustrative ranking of which tier to work first.
Which rules sit behind the consent gate?
The consent, sender-identity and unsubscribe obligations are held and stated on the rules page, per framework for Australia and the United States, each cited to its clause.
Frequently asked questions
Where is the freeze recorded on my export?
Often it is not a separate status: the platform shows one status line and the freeze is in a note. The tool reads both the status column and the payment column, and where it cannot tell it lists the row rather than guessing.
Does a paused member get a win-back message?
No. A frozen member is listed as paused, not as a cancelled non-customer, and is held out of the win-back sequence for the tier. When the freeze ends they are a current member again.
Related answers
- Can I email lapsed members without consent?
- Why is a member who is still paying and not coming a billing fix?
- How do I work out which lapsed members to contact first?