Can I email lapsed members without consent?
A win-back email is a commercial electronic message, so it needs consent, a clear sender identity and a working unsubscribe in both jurisdictions. The tool treats an unclear or absent consent as no consent: the row is withheld from every draft and listed with the reason.
How do you use this on your own list?
Paste the lapsed and cancelled member list into the tool on the home page. It sorts every non-customer into the three tiers, lifts out the still-paying silent lapse first, holds back a no-consent row and lists it, and drafts a dated win-back sequence with a different offer per tier, then an illustrative ranking of which tier to work first.
Which rules sit behind the consent gate?
The consent, sender-identity and unsubscribe obligations are held and stated on the rules page, per framework for Australia and the United States, each cited to its clause.
Frequently asked questions
What counts as consent for a lapsed member?
Express consent, or consent reasonably inferred from the existing relationship, depending on the jurisdiction. A published address alone is not consent, and a sentence in a note is not a clear consent, so the tool withholds it and lists the reason.
What happens to a member who asked to stop?
They are excluded from every draft and kept on a do-not-contact line you can export, so they stay out of every future run. Under the Spam Act 2003 a request must be honoured within five business days; under CAN-SPAM within 10.
Related answers
- Why is a member who is still paying and not coming a billing fix?
- How do I work out which lapsed members to contact first?
- What is the difference between a refuser and an occasional user?